Nike To Make Jerseys For League Of Legends

Nike has inked a sponsorship deal with popular esports tournament League of Legends Pro League (LPL), entering into a 4-year partnership that'll see the Oregon based company exclusively produce branded apparel and footwear for esports teams participating in the league. This entails 16 teams who compete five versus five in a best-of-three series during league and group stage play and best-of-five series during playoffs.

Global esports revenue is expected to surpass $1 billion in annual revenues for the first time this year. This indicates a fast-growing industry, even though it has not been around for much long. It makes sense that Nike, an official partner and apparel producer for some of the world's biggest sports teams, is embracing esports.


“Esports athletes share the same determination and competitive spirit as all athletes, they spend their lives preparing for intense competition, working relentlessly to improve their reflexes, coordination, vision, mentality and teamwor…

EA's 'Apex Legends' Hits 10 Million Players Within Three Days Of Launch

Apex Legends artwork

image : Electronic Arts

Apex Legends, a game developed by Electronic Arts to take on the insanely popular Fortnite battle royale title, signed up 10 million players within three days of its launch according to EA, marking a big reception for the title available on the PC, PlayStation 4 and Xbox One. Apex Legends is similar to Fortnite, with players able to choose their drop point - select exactly where they drop in - and head straight to battle with other gamers.

But Apex Legends comes with unique features like "Respawn Beacons", one-time use locations where defeated teammates can be revived, a communication system that lets players call out enemies, locations and weapons with the use of a button, and an inventory system that automatically attaches gear and equipment to appropriate weapons once they are picked up by players.

Apex Legends artwork

image : Electronic Arts

Electronic Arts - the developer behind iconic game titles like FIFA, The Sims, Battlefield V, Madden NFL, Need for Speed, Dragon Age and Mass Effect - recently lowered its yearly revenue forecast due to weak sales of the Battlefield V title, sending its stock down 18% on the markets. The company blames a decision to not release a battle royale version of Battlefield V as one of the reasons the title sold one million lesser units than expected in the fourth quarter of 2018.

It might be looking to compensate for that with "Apex Legends", whose 10 million player milestone hit in three days, took Fortnite about two weeks to hit, according to Eurogamer. The new title is a great start to a new title for EA, following several hassles with non-sports video games for the company. Apex Legends may also add significant revenue for EA, like its competitor Fortnite, whose developer Epic Games, reportedly banked $3 billion profit in 2018.